Zhou Lei with the red sandstone cliffs of Liming, Yunnan
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Trad ClimbingEnvironmental Advocate

Climbers

Zhou Lei

Zhou Lei is a professional traditional climber, environmental advocate, and founding figure of the Liming climbing community in Yunnan, China. He has helped bring traditional climbing to Liming’s red sandstone cliffs and develop the remote village into one of Asia’s most significant trad-climbing destinations. His work connects climbing culture, local community building, environmental stewardship, and sustainable outdoor tourism.

Community

Liming trad climbing

Sponsor slots

1

01 / Sponsor brief

Activity

In planning2026Liming / TBD

Liming Traditional Climbing Proof Drop

A sponsor-ready activity built around traditional climbing, local community storytelling, environmental protection, and collectible media proof.

Sponsorship needed

Amount undisclosed

Use of funds

Funds will support route documentation, climbing safety education, community events, conservation work, travel, filming, and the creation of collectible proof.

Brand exchange

Brand exposure and participation in a limited release.

Sponsor receives

Brand exposure

Landing-page presence, media proof, and release credits.

02 / Media proof

Media proof

The visual layer collectors inspect first, and sponsors can confidently stand beside.

A collectible proof captures a real moment of traditional climbing in Liming, preserving the climber’s movement, the sandstone landscape, and the community spirit behind one of Asia’s major trad-climbing areas.

Zhou Lei climbing the red sandstone cliffs of Liming

photo

Traditional climbing in Liming